Products: Client Assessment
What is the Listening to Clients series?
Based on the AIMS/SEEP Learning from Clients Toolkit and MicroSave's Market Research for Microfinance Tools, it comprises:
Modules on Methodology
Modules on Market Research Tools
- Client Satisfaction
- Exit Survey
- Financial Landscape
- Financial Sector Trend Analysis
- Life-Cycle Analysis
- Loan and Savings Use
- Relative Preference Ranking
- Seasonality Analysis
- Simple Ranking: Product Attribute Ranking
Information and Resource Modules
Who Can Use the Listening to Clients series?
- Microfinance executives
- Microfinance staff
- Microfinance consultants
- Trainers
How to Use the Listening to Clients series
- Training among several MFIs
- In-house training
- Self-study training guide
How can the Listening to Clients series benefit an institution?
Using the Toolkit can lead to actionable results and make a difference to microfinance institutions:
- Increased client numbers
- Enhanced productivity
- Greater client satisfaction
- Decreased drop-outs
- Improved bottom line
"…we went from a retention rate of 50 to 98 percent, which was a tremendous increase. We lowered our portfolio risk. We increased our portfolio standing by more than double."
—Elsa Paula, ADRA
Click here to purchase the Listening to Clients series
The English version is available in VCD and DVD formats. The Spanish version is availalbe in VCD format only. The series can be purchased online through CD Baby or by contacting Microfinance Opportunities directly. |
