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Lessons Learned: Driving Adoption of Branchless Banking Through Consumer Education Webinar


On March 27th, MFO, in partnership with the MasterCard Foundation, held a webinar discussing how consumer education (CE) helped to support the adoption of branchless banking (BB) in India, the Philippines, and Zambia. Working with local partners–Financial Inclusion Network and Operations (FINO) in India, Microenterprise Access to Banking Services (MABS) in the Philippines, and Zoona in Zambia–MFO helped to construct CE tools and evaluate their effectiveness in these regions.

Speakers Maria Jaramillo, Julie Lee, Guy Stuart, Rewa Misra, and Mely Agabin discussed how CE helped to address misconceptions, build trust and confidence, and increase customer and frontline staff capabilities regarding BB. To view the webinar in its entirety, you can watch it below or click here.

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