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Embarking on Consumer Research? At the front end of the financial education or capability development design journey? Building an implementation strategy? Not sure what methodology or technique to use? How – gives you access to MFO’s select publications explaining approaches such as Financial Diaries, Embedded Education, Empathic Design and much more…

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Financial Education

Financial Education

Financial Education equips people with knowledge and skills, and strengthens their attitudes and belief in themselves to make and exercise informed, confident and timely money management decisions.

Embedded Financial Education

Embedded Financial Education

Embedded education means the process of providing education at all existing and potential consumer contact points and ‘teachable moments’ within the existing operations of a financial service provider, telco or other organization. In other words, MFO “embeds” education within existing service delivery operations, rather than providing education as a stand-alone activity.

Financial Diaries

Financial Diaries

Financial Diaries are one of the innovative research methods used by MFO. They track the cash and non-cash monetary inflows/outflows of an individual or household in order to better understand their economic behaviour. MFO is a global leader in implementing Financial Diaries research projects having conducted them in five different countries. Examples of our work are seen below.

Focus Group Discussions

Focus Group Discussions

Focus group discussions are a qualitative research methodology that allows a researcher to gather data on the ideas, experiences, and opinions of people in a group setting. Focus groups are an effective market research tool that can be used to inform the design of a financial education curriculum.

IDI's

IDI's

In-Depth Interviews (IDIs) are a market research tool in which the interviewer asks an individual in-depth questions regarding his/her experience in a particular conceptual domain. MFO uses IDIs to supplement its Financial Diaries research as well as to better understand people’s financial decision-making. The latter data can be used to inform the development of financial education curricula.

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